How to Collect Onboarding Feedback
Collect onboarding feedback at the first meaningful task with focused questions, a clear review process, and follow-up that informs product improvements.
Product walkthrough
Watch the walkthrough for request collection, discussion, and status updates you can use alongside onboarding research.
Watch the product walkthroughSee how a shared feedback board works
Practical context for How to Collect Onboarding Feedback
Collect onboarding feedback after a new customer attempts something useful, such as importing a first dataset or sharing a project. Ask what they wanted to accomplish, what happened, and what they needed next. Finishing a welcome tour is a different milestone from getting a useful result.
Choose one onboarding journey for the first review. Define its audience, starting point, and intended outcome, then name someone to read the responses. For a fictional reporting app, the journey might be a new workspace administrator importing data and producing a report they can actually use.
Invite feedback from more than successful users
A prompt shown only after completion tells you about people who reached the end. Include an accessible help or feedback route during the task, and use your existing research process to invite people who stopped partway through. Record which group each response came from.
Pick a moment that allows the person to continue their work. A short optional question after an attempt may be enough; a longer interview can happen separately. Someone who has not started needs a question about what prevented the attempt, rather than a rating of a workflow they have never used.
- +Completed: what, if anything, was difficult about reaching the result?
- +Stopped: what happened immediately before you left the task?
- +Not started: what did you need before you could begin?
Preserve the task behind the suggestion
A request for a tutorial might mean the instructions are unclear, the customer lacks source data, or only a colleague has the required permission. Ask for the most recent example before deciding that more guidance is the answer. Keep the person's account distinct from your proposed explanation.
When written feedback leaves the sequence unclear, observe an attempt with a suitable test setup. GOV.UK's usability guidance recommends realistic task goals that do not reveal the steps to follow. That helps you see where the interface itself leaves the participant uncertain.
- +Context: user role, attempted task, and relevant product version.
- +Evidence: the observed or reported obstacle and any workaround.
- +Unknown: the question your next investigation should answer.
Review findings against the onboarding outcome
Group reports by the blocked task and compare distinct accounts, consequences, and available workarounds. In the reporting example, an unclear date format and an unavailable data connection both interrupt import, but they need different investigations. Keep them separate until you understand the cause.
For each selected finding, record an owner and a check that would show improvement. After clarifying a date-format instruction, observe whether a new administrator can prepare a valid file without help. Use comparable analytics to examine the wider pattern, and follow up with affected customers when there is a useful update.
- +Review new responses on a stated cadence, such as once a week.
- +Separate urgent support needs from product suggestions.
- +Record decisions and unresolved questions, including when no change is justified.
Keep exploring this topic
These next reads help you move from the concept on this page to a framework, tool, template, or deeper comparison you can apply right away.
Questions teams usually ask
When should we ask for onboarding feedback?
Ask after a meaningful attempt or at a natural pause. Include incomplete attempts through a suitable help route or follow-up so the evidence is not limited to people who finished.
Should we ask for an overall satisfaction score?
You can include a clearly labeled rating, but pair it with the task and outcome. The score alone will not identify whether a problem concerns setup, permissions, expectations, or the product itself.
Can Feedbackly trigger onboarding surveys?
This workflow does not require a native survey trigger. Use your survey or research process for the questions, and a Feedbackly board or embedded widget for non-sensitive product suggestions.
Keep onboarding suggestions visible
Collect non-sensitive product requests on a Feedbackly board, clarify them in comments, and show their status while your team investigates the onboarding journey.